Selected Work
Six case studies from aviation, hospitality and e-commerce — the strategy, the research and the design decisions behind each one.
MAG - Airport Operations Plan (AOP)
MAG had wanted an Airport Operations Plan for years, and an early proof of concept existed. As sole UX Designer I picked it up and delivered version one — 90% task success in pre-launch testing. It went live across all three airports in December 2025, after I left.
MAG - Website Renewal
The public websites for Manchester, East Midlands and London Stansted. I built the components and mapped them to layout types in Figma, and mapped tokens so Stansted's brand ran on the same system.
Increasing Site Conversion
+8.2% increase in overall conversion rates and a boost in revenue per user. A research-driven modernisation of Warner Hotels' discoverability and booking flow.
Prototyping & Iterating - Booking Engine
Iterative user testing to significantly improve the booking experience, making room selection and ancillary management far more intuitive.
Helping Guests to Self-Serve
Laid the groundwork for a self-service platform to significantly improve user experience and reduce call centre reliance at Warner Leisure Hotels.
Successful Searches Increase Conversions
Streamlined how users search for hotels, entertainment, and break types — delivering core search capabilities while allowing for future enhancements.