Skip to main content
Principal UX Designer

Chaz
Saggu

15+ years designing intuitive experiences for aviation, hospitality, and e-commerce. I turn complex systems into products that people depend on.

View Work View CV
Charanjeet Saggu — Principal UX Designer
15+ Years Experience
5 Case Studies
3 Industries
30+ Users Researched
Portfolio

Selected Work

View CV
Business Transformation — 2025

MAG — Airport Operations

Manchester Airports Group faced inefficiencies caused by siloed data across departments. As sole UX Designer, I defined the strategy and designed AirportSync — a unified platform achieving 90% task success in pre-launch testing with 85% user satisfaction target.

UX Strategy User Research Data Visualisation Design System Usability Testing WCAG 2.1
Read case study →
Business Transformation — 2024

Increasing Site Conversion

+8.2% increase in overall conversion rates and a boost in revenue per user. A research-driven modernisation of Warner Hotels' discoverability and booking flow.

Strategy Mapping User Journeys Prototyping Analysis
Read case study →
Business Transformation — 2024

Prototyping & Iterating — Booking Engine

Iterative user testing to significantly improve the booking experience, making room selection and ancillary management far more intuitive.

Rapid Prototyping User Testing Iteration MVP
Read case study →
Business Transformation — 2024

Helping Guests to Self-Serve

Laid the groundwork for a self-service platform to significantly improve user experience and reduce call centre reliance at Warner Leisure Hotels.

Feature Mapping Workshops Prototyping User Testing MVP
Read case study →
Business Transformation — 2023

Successful Searches Increase Conversions

Streamlined how users search for hotels, entertainment, and break types — delivering core search capabilities while allowing for future enhancements.

Wireframes Feature Mapping User Journeys User Testing
Read case study →
About
I design for people who depend on systems.

I'm a Principal UX Designer with 15+ years of experience designing for aviation, hospitality, and e-commerce. I specialise in turning complex operational systems and user journeys into intuitive, usable digital experiences. I thrive in environments where user empathy and data drive design decisions — blending research, prototyping, design systems, accessibility, and iterative feedback to deliver products people value and teams trust.

View full CV
01 Discover
02 Define
03 Design
04 Test
05 Iterate