FAQs
Common Questions
Answers to the questions I'm most often asked about my work, process, and availability.
I specialise in complex, system-level UX challenges: operational dashboards, booking engines, large-scale website transformations, and self-service platforms. I work best in enterprise or scale-up environments where I can influence strategy as well as execute designs, not just be handed a brief.
My deepest experience is in aviation (Manchester Airports Group), hospitality (Warner Leisure Hotels, Jet2holidays), and e-commerce. I'm comfortable in any domain that requires translating complex systems into usable interfaces. The underlying process doesn't change much between industries.
Yes. I'm open to discussions about permanent Principal / Lead UX roles and select contract engagements. The best way to start a conversation is via the contact page.
I follow a Discover → Define → Design → Test → Iterate loop, adapting the rigour to the project's constraints. I always start with research before putting anything on a canvas: user interviews, analytics, or competitor analysis. The process is a framework, not a rigid script.
Figma is my primary design and prototyping tool. For research I use Hotjar, Qualtrics, and standard analytics platforms. I can also write HTML, CSS, and SCSS, which makes collaboration with development teams easier.
I'm flexible. I've worked effectively both fully remote and in hybrid arrangements. I'm based in Leeds and work with clients across the UK. If a role requires regular on-site presence, let's discuss what that looks like before we go further.
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