The simplicity of
complexity
The portfolio of Charanjeet Saggu. A versatile Senior UX Designer with 15+ years of experience in user-centred design across digital agencies and enterprises. Expert in complex system interaction solutions, with strong HTML5, CSS3, and JavaScript skills.
Latest Case Studies
Business Transformation
Increasing site conversion - Discoverability
A successful modernisation project, resulting in a significant improvement in key performance metrics, including a +8.2% increase in overall site conversion rates and a boost in revenue per user. The project demonstrated the value of research-driven, user-centric design, leading to a future-proof website.
Strategy Mapping User Journeys Rapid Prototyping User Testing Documentation AnalysisBusiness Transformation
Prototyping and Iterating - Booking Engine
User testing prototypes to create a product that significantly improves the user experience, making it much easier for users to find and modify their room selections and ancillaries.
Research Stakeholder Engagement User Journeys Rapid Prototyping User Testing MVP Documentation Iteration AdaptationBusiness Transformation
Helping guest to self serve - My Account
Successfully laid the groundwork for a self-service platform that will significantly improve user experience and reduce call centre reliance. The MVP will set the stage for future enhancements as new technologies and data structures become available.
Feature Mapping Stakeholder Engagement User Journeys Prototyping User Testing Iteration Adaptation WorkshopsBusiness Transformation
Successful searches increase conversions - Searchability
Streamlining how users search for hotels, entertainment, and break types, ensuring a seamless booking journey. Delivering core search capabilities while allowing for future enhancements.
Wireframes Feature Mapping User Journeys Prototyping User Testing Iteration